Magazines are the UK’s most trusted news source!
Latest Ofcom reports confirm that magazines are the strongest rated media vehicle, with 80% rating it for trustworthiness over that of just 39% for social media. Magazines also came out top in all other areas including high quality of product, impartiality, accuracy and most importantly it is the vehicle that helps people to make decisions.
Context is paramount
Print advertising provides unique strengths and assets and is vastly more effective for providing a safe and positive environment for brand building and awareness.
One of the great advantages of magazine advertising is that brands can amplify their message via clever contextual placement. Print obviously packs a punch when it comes to capturing consumers’ undivided attention, and this appetite for magazine content presents a unique opportunity to maximise the impact of your campaign message. Aligning an advert with what’s happening on the rest of the page can make for a clever, compelling campaign.
Emotion is key to decision-making
Print publications that consistently offer readers high-quality, reliable content develop credibility, and advertisers can easily leverage this credibility.
Known as the “halo effect,” brands who place adverts in respected print publications, such as Sevenoaks Sport & Wellbeing, receive the same positive feelings from readers that are associated with the publication itself. This means your adverts can be seen as completely trustworthy, which makes generating leads and sales much easier.
The long-lasting nature of magazines also guarantees your campaign a longer ‘life’. Magazines are read and re-read, ensuring that your campaign can still be generating exposure for your brand weeks – or even months – further down the line.
Our readers, your audience…
The Sevenoaks Sport & Wellbeing reader is active, enjoys the outdoors, has many hobbies and is actively engaged with their community. They are well educated, with top ABC employment and an above average disposable income.
Our readers are key influencers and decision makers and they are passionate, enthusiastic and loyal. In December 2018, Sevenoaks Sport & Wellbeing compiled extensive feedback from our own market research and found that our readers are:
- 51% Male
- 49% Female
- with an average age of 40
- 92% of readers pick up a copy every month, with…
- a massive 73% keeping a copy of the magazine indefinitely,
- a further 16% say that they keep the magazine for a few months, and…
- 93% of those who do not keep a copy, actively pass it on for someone else to read
A closer look at the Sevenoaks District
Sport England reported that 83% of the Sevenoaks District population are physically active, with 32% of them regularly spectating in local sporting events. Added to this, nearly a quarter of the community have volunteered in some way to assist a local sports club or event over the last 12 months.
Furthermore, some important statistics regarding the Sevenoaks District are that:
- 84% of the Sevenoaks District are employed in the top ABC jobs with…
- 72.3% receiving an income between £20,800 and at least £80,600 per annum, whilst…
- 72.7% of households across the Sevenoaks District are owner-occupiers with 42% owning their home outright
Why advertise with Sevenoaks Sport & Wellbeing magazine?
Every month Sevenoaks Sport & Wellbeing magazine publishes numerous articles on multiple local sports clubs, individuals, societies, charities and schools within the Sevenoaks District, all of which have their own vast, loyal and passionate followers.
The nature of Sevenoaks Sport & Wellbeing magazine, which celebrates all their success stories, means an incredible 73% of our readers choose to keep their copy of Sevenoaks Sports magazine indefinitely.
With many participants having extensive networks, including coaches, colleagues, family and friends, this increases the chance of your brand being seen multiple times by multiple readers, maximising exposure, shelf life and value for money for your advertising.
Sevenoaks Sport & Wellbeing magazine offers high-impact long lasting visual coverage of your brand in front of a relevant, engaged and local readership. Our loyal readers pick up Sevenoaks Sports magazine every issue, month after month, creating an opportunity for repeated exposure, recognition and a consumer bond with your brand.
Well known for our trusted and quality content and our huge community engagement and relationships, Sevenoaks Sport & Wellbeing generates feelings of belonging within the Sevenoaks community. By advertising in Sevenoaks Sport & Wellbeing magazine, you can become a part of this bond and strong relationship with our readers – your consumers.
So, whether your aim is; increasing sales, to improve brand awareness or simply to show your connection with your community, Sevenoaks Sport & Wellbeing is the solution for all your needs.
Sport is powerful, universal and unifying!
Sport unites, breaks down barriers and encourages diversity and inclusion. Associating your brand with the positive and emotional principles of sport, allows your company and brand to develop its message around the fundamental core values sport brings.
For more information regarding advertising with Sevenoaks Sport & Wellbeing magazine please contact the team by email at email@example.com. Alternatively, should you wish to talk to a human then please call us on 07391 831831 or contact us through our social media platforms.
Our rate card for 2019/20 (correct as of 01/10/19)
For more information, please take a closer look at our Media Guide.
For exact mechanical specifications please contact us for further information. Artwork should be supplied as a high-resolution press-ready PDF (supplied at 300dpi CMYK). Please contact us for assistance with all specifications. Files are only accepted via email: firstname.lastname@example.org.
Sevenoaks Sport & Wellbeing is published every month and therefore copy is due TWO WEEKS before the publication date. Publication dates are available on request. We keep advertising copy for up to one year before it is discarded.
All rate card prices are exclusive of VAT. All bookings are subject to our terms and conditions of acceptance. All one/two month advertisements will be subject to payment before the magazine is published.
Sources: Census 2011 Office for National Statistics & Department for Work & Pensions; Sport England Active Lives Survey 2017/18; Sevenoaks District 2017 Local HNS; Sevenoaks Sport & Wellbeing independent market research December 2018.